Archive - Mauve fast and break things

On the phenomenon of the Personal Brand

Why do we brand ourselves like products? What even is a personal brand and where did the term come from? If you work in tech, creative or angel…

Dec 10, 2023

April 2023

Does the future web need trademarks?

This thought crossed my mind while reading a story about a founder who lost their Twitter handle to a competitor and essentially had no recourse…

Apr 6, 2023

March 2023

Moving from Ghost to Substack

On the phenomenon of caring less and less about walled gardens.

Mar 7, 2023

June 2022

May 2020

Technology, creativity, culture and how they facilitate each other.

Essays on design, software, the world and the lines we draw amidst it all.

May 13, 2020

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